League Liabilities

I found an interesting article about how social media and mainly Twitter can turn into legal liabilities to sports organization. Almost all sports organization and clubs approve of social media sites and even encourages their athletes to use them. The NFL commissioner himself actually has his own Twitter account and uses it frequently. Organizations encourage the use of social media because it is a great way to get closer to the fans and it effectively promotes player initiative. The article also states that if players do not use the sites wisely it can easily turn ugly for both the athlete and organization. for example athletes can not use derogatory terms in any tweets the he or she posts. The article is titled "When Tweeting Athletes Turn into League Liabilities” and is by Rich Thomaselli and published in Advertising Age in 2009.