I found an exciting article that mentions how the NFL is using social media to help promote the spring draft the NFL holds every April. Usually the NFL just depends on fan creating a buzz about this event to promote but the reason they are taking this route is to promote fan engagement. This allows fans to know exactly what their favorite teams are doing, and where the favorite players and going. The NFL is also helping fans to be more engage through social media by not only the draft but the whole sixteen week season. The title of this article is “Q&A: NFL Online’s Laura Goldberg” and is published is Adweek.
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