"One World One Dream"

I recently found an interesting article about how the 2008 Olympics in Beijing used social media to help promote the games. They gave over one hundred athlete’s computers and asked them to set up accounts on social media sites like Facebook, Twitter, and Blogger. They wanted to help promote the lesser known sports, like field hockey and the pentathlon. The players posted statements about what the training was all about and the Olympic experience as a whole. According to David Churbuck they wanted to do something that showed their tech prowess, not something that uses the web as a billboard. This article was posted in Adweek and was written by Brian Morissey and titled "Brands Get Social for Olympics."